• Charlotte Goodson


    Charlotte joined PCC as the lead adviser for primary care commissioning across the East of England region. She has advised PCTs on commissioning and contracting across the four primary care professions, working with them to improve the quality of services. She has significant experience of working nationally on developing regulations and supporting the translation of legislation into clear and robust guidance. Her in-depth knowledge of the pharmaceutical services regulations and the practical application of that knowledge are of particular benefit to the NHS.

  • Claire Bromley

    Assistant adviser

    Claire has experience of working in the NHS for nine years and has a wealth of knowledge of primary care services in particular NHS dentistry. During this time she led of various projects including service redesign, commissioning of services and the transformation of community services. 
    She also has extensive experience of training and development in the private sector
    She has successfully managed a primary care dental contract team along with a significant dental budget within PCT ensuring that services were commissioned effectively whilst providing patients with a wide range of accessible, quality services.  
    Claire also has experience of procurement and service redesign.
    Claire has been a key member of the dental contract reform programme since it started in 2010 as well as holding an assistant advisor role with PCC. She supports the area teams in the south as well as participating in other workstreams such as personal and team development and patient and public participation.
  • Claire Deare


    Claire has twenty years experience of management, and has worked in the NHS since 2006. 
    She started her NHS management career as a general practice manager, successfully implementing national and local health policy changes, such as practice based commissioning, DES, LES and community based services. She has hands on experience of managing general practice finance, delivering patient care via the GMS and PMS GP contracts, and collaborative working to deliver open access sexual health services. She was elected as an advisory practice management rep to a CCG primary care development group, providing practical guidance on the implementation and development of new services, eg community based warfarin management.
    Prior to joining PCC as an adviser in May 2017, she worked as development manager for a Midlands local medical committee. She provided advice and support to GPs and practice managers on CQC inspection and registration, contract queries, loss of income, business planning and development, personal and organisational resilience, mentorship, procurement, and implementation of the GP forward view. She also represented the views of GPs to CCGs, NHS England and Health Education England (East Midlands).
    Claire leads on our workstream to support vulnerable practices, and also works with groups of practices to develop their resilience, exploring ways of working collaboratively to ensure greater security and stability for practice teams and their patients.
  • Sarah Jones


    Sarah has worked in the primary care health sector for many  years.
    Sarah works as an advisor with PCC working across the north of England, she advises subscribing organisations regional teams and clinical commissioning  groups (CCGs) on commissioning and contracting across the four primary care professions but also working with the new architecture of the NHS. Sarah has participated in PCC consultancy work, including delivering the eye care support in primary care support organisations (PCO).